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You are here: Home / Archives for 2015

Archives for 2015

Pay Per Click in a Multi Bid Optimization Strategy World

October 26, 2015 at 4:38 am PST By Steven Plimmer

Pay Per Click in a Multi Bid Optimization Strategy World

Many moons ago, when phones with keypads roamed the earth and Britney Spears was having hits, it used to be the case that if you bid for a keyword, that was pretty much the bid you would be using at all times and in all circumstances. There were basically no means to bid up or […]

Bing Tags Breaking News Videos With “New” in Search Results

October 26, 2015 at 4:00 am PST By Jennifer Slegg

Bing Tags Breaking News Videos With “New” in Search Results

Bing is now displaying tags within their search results to show when videos are brand new when someone searches for a breaking news event. I searched for “earthquake Afghanistan” and refreshed a few times, then noticed suddenly current video results were surfacing in Bing on the first page of the search results.  They also had […]

Google Penguin Still Not Ready to Launch

October 23, 2015 at 6:48 am PST By Jennifer Slegg

Google Penguin Still Not Ready to Launch

If you have been anxiously awaiting the next Penguin update, you will be waiting at least a little bit longer.  Gary Illyes from Google has confirmed that “Penguin is not ready for primetime yet.” @AGr4ves penguin is not ready for primetime yet. — Gary Illyes (@methode) October 22, 2015 Of course, this leads to many […]

Did Panda Cause These Often Disavowed Sites to Rebrand and Shut Down?

October 23, 2015 at 5:55 am PST By Marie Haynes

Did Panda Cause These Often Disavowed Sites to Rebrand and Shut Down?

Fellow disavowers, some old friends have disappeared! Some of the most highly disavowed sites on the internet have quietly disappeared. Did anyone notice? While the disappearance of these sites is hardly earth shattering news, I did find it quite interesting to analyze their demise. Ask Ives Ask Ives was a site that acted as a […]

Google Image Search Reporting Issues in Search Console

October 23, 2015 at 5:11 am PST By Jennifer Slegg

Google Image Search Reporting Issues in Search Console

Google updated their Data Anomalies page within Google Search Console to include information about a reporting issue for image search. On October 6, Google is reporting lower impressions and click data for image search results, and they note this is particularly apparent for sites with a lot of traffic coming from image search. October 6 […]

Twitter Launches Polls Within a Tweet

October 22, 2015 at 5:07 am PST By Jennifer Slegg

Twitter Launches Polls Within a Tweet

We first saw Twitter testing polls within the tweet a month ago. And now they are rolling it out to all users. So be prepared to be bombarded with a time of useless twitter polls in the very near future. It is being rolled out within the next couple of days, and once it has […]

Google Adds Safe Browsing Site Status to Transparency Report

October 22, 2015 at 4:46 am PST By Jennifer Slegg

Google Adds Safe Browsing Site Status to Transparency Report

Google is now offering additional information on websites that Google has added the malware warning too. The warnings themselves aren’t new, but now users can look up and find out exactly what is triggering the warning that displays “The site ahead contains malware” on the red interstitial. Google has a new site status section in […]

Unruly Launches New ‘Outstream’ Video Ad Format with MarketWatch

October 21, 2015 at 5:34 am PST By Greg Jarboe

Unruly Launches New ‘Outstream’ Video Ad Format with MarketWatch

On Tuesday, Unruly introduced a viewable “outstream” video ad format which creates new premium video ad inventory within article pages. Less than a month since its acquisition by News Corp, Unruly is launching the high-impact format across a number of News Corp titles, including MarketWatch, The Sun in the UK, and News.Com.Au. The In-Article format […]

Duane Forrester Announces He is Leaving Bing & Microsoft

October 21, 2015 at 5:22 am PST By Jennifer Slegg

Duane Forrester from Bing has announced he is leaving Microsoft after nearly 8 years with the company.  Or has he said on Facebook:  Same old story. Boy meets cute opportunity. Boy falls in love with cute opportunity. Boy drops everything to pursue cute opportunity. He made a more official announcement via his blog. I’m leaving […]

Yahoo Reaches Agreement to Serve Google Search Results & AdSense Ads

October 21, 2015 at 4:56 am PST By Jennifer Slegg

Yahoo Reaches Agreement to Serve Google Search Results & AdSense Ads

Yahoo has announced a new search partnership with Google that will see Google serve the ads and search results for Yahoo on up to 49% of search queries, replacing Bing’s own search results and ads that currently run on Yahoo. This doesn’t come as too big of a surprise, as it has been known that […]

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