If you’re searching for tips, tricks and advice about content marketing, you’ll find a wealth of information — I mean a LOT of information. But if you’re not entirely familiar witht the concept of content marketing then how can you know what you don’t know? How can be sure you’re covering all the angles? Simple — […]
Archives for 2015
To Fix Panda, Better to Improve Quality Content Than Remove Pages
When it comes to cleaning up from a Panda penalty, many people will simply remove all the suspected low-quality content from a site rather than improving the quality on those pages. And it turns out that many people are removing good content and Google itself recommends that improving quality should be the solution to Panda, […]
Google Chooses Shortest URL for Duplicate Content on Same Site
If you have a lot of duplicate or very similar content on the same site, without using proper canonicals to indicate which version Google should index, Google will default to the shortest URL over the longer URL. I asked Gary Illyes from Google about how Google selects what content is canonical when dealing with duplicate […]
Google Panda Rolling Out in Pushed Increments, Not Constant
While we know that Google has been rolling out Panda 4.2 very, very slowly, the roll out is actually happening in pushed increments and isn’t a constant on-going rollout. Glenn Gabe asked Gary Illyes & John Mueller on Twitter whether Panda was being manually pushed out in increments versus a single push that has been […]
Why SEO Is About More Than Just Keywords
If you’ve been using SEO in your web writing you know that it can really help bring readers to your website, it can bring you up farther when it comes to search engines, and it can even work to convert readers into sales. But it’s about more than just attracting people, it’s about how you […]
Google Adds New Hacked Site Algo to Search Results
If your website is hacked, Google is making changes to how they show those sites in the Google search results. Previously, Google would add a “this site may be hacked” notation to warn searchers that the site is compromised and could harm their computers if they continue through to the website. But Google is now […]
Google Planning to Expand JSON-LD Structured Data to More Features
SEOs noticed Google began utilizing structured data markup with JSON-LD in July when it was noticed Google was displaying recipe data using JSON-LD in their search results. Google has added support for reviews in JSON-LD since then, and it is “supported for all Knowledge Graph features, sitelink search boxes, Event Rich Snippets, and Recipe Rich […]
Google Testing Red Stars in Local 3-Pack & Mobile Results
We noticed Google testing red stars in both their AdWords ads and for reviews in the regular organic search results last week. They are now also testing it in local 3-packs as well, and in the mobile search results too. Here is a screenshot of the red stars in local: Google began testing red stars […]
Optimizing Bing Shopping Campaigns – Part 1
While shopping ads share the same SERP as keyword-based text ads, they are a completely different animal when it comes to campaign management and optimization. Today’s article is part 1 of a 2-part series detailing the ins and outs of optimizing shopping ads, and will touch on shopping campaign setup as well as cover best […]
Google’s PageSpeed Insights Tool Now Reports on App Interstitials
If you use Google’s PageSpeed Insights Tool, a tool designed to help webmasters better optimize both desktop and mobile webpage load times, you may have noticed some very recent additions, with the most significant one being the addition of interstitials. Google is now including app interstitials as a problem under “consider fixing” in their reporting. […]