Google periodically tests different colored stars in their search results. While we have seen variations of yellow and orange, Google has also tested teal, green and red colored stars as well. And now they are testing blue stars. Ramesh Singh shared this screenshot of bright blue stars. The screenshot shows recipes with the blue review […]
Archives for January 2016
Unruly Shares List of 10 Most-Shared Super Bowl Ads of All Time
As we saw a year ago, different metrics can produce different lists “the top 10 Super Bowl ads.” But one of the methodologies for evaluating video performance that has a lot of merit is the number of times content has been shared on Facebook, Twitter and in the blogosphere. This avoids the whole debate over […]
Google Search Algos Are Same Worldwide, Not Country or Language Specific
The question came up in yesterday’s hangout about whether Google’s search algos, including Panda and Penguin, were applied differently depending on the location or language. John Mueller from Google responded that they are the same, but detailed the things that can be influenced by the country and/or language. For the most part, our search quality […]
Content is Meaningless – It’s The Messaging That Matters
Quick game: Put these in order of importance: Social Media Marketing Website Architecture Navigation Optimization Content Strategy Website Usability Conversion Optimization Keyword Optimization Local Optimization Mobile Optimization Messaging Can you do it? If I tried, I’d probably get ten different results depending on what time of day I worked at it. It’s hard, because they […]
Google Panda is a Core Ranking Signal, It’s Not Real Time
In my Google Panda Algo article, one of the statements given to me by Google was that Panda was now a core ranking signal. But there was some confusion because people assumed this meant that Panda was now real time. But Google confirmed that this is NOT true. Panda is not real-time. Gary Illyes from […]
Not Panda: Recent Search Changes Are Core Algo But Not Panda
Google confirmed on Tuesday that the recent changes in the search results that webmasters have noticed since late last week are not Penguin related. So then the next assumption many made was that it must be Panda. While Google had previously confirmed the changes were Core related, many wondered if that meant it had to […]
Google Panda is Now Part of the Core Ranking Algo
One of the most noteworthy things I covered in yesterday’s massive Understanding Google Panda: Definitive Algo Guide for SEOs was the fact that Panda is now part of Google’s core ranking algo. In other words, it is what many of us call “baked in” the Google core algo, not a spam filter applied after the […]
Why Accessibility Will Matter More in 2016 and Beyond
It’s easy to believe everyone uses computers the same way until you actually watch friends and family struggling with theirs. If only developers were encouraged to test user interfaces on all computer devices in real life situations. Since they are not expected to perform this type of testing, what marketers end up with are web […]
No, It’s Not Google Penguin But a Core Search Algo Update
No, all those huge search result fluctuations we have seen since late last week are NOT Penguin, despite wild speculation that it was. Instead, the changes we are seeing are a result of a regular core algorithm update. Zineb Ait Bahajji was the first Googler to confirm (in French) that it wasn’t Penguin. @RaphSEO @seof1 […]
Understanding Google Panda: Definitive Algo Guide for SEOs
Note: We have many brand new quotes about Panda from Google attributed to a “Google Spokesperson.” These are all quotes given directly to the author and The SEM Post by Google. All other Google quotes are cited to their sources. Google Panda is one of Google’s ranking filters that seeks to downrank pages that are […]