For those publishers waiting for better support for making AMP pages in Drupal, the new updated version of Drupal’s AMP module is now available. The AMP module (similar to a plugin in other CMS like WordPress and Joomla) also now has support for adding advertising blocks, including for Google AdSense, something that kept some publishers […]
Archives for March 2016
Meta Tags: Writing Meta Data for Search Results & CTRs
In a recent Content Marketing Institute post, Moz founder Rand Fishkin discusses the inevitable search engine ranking factor changes on the horizon, one of which is relevant click-through rate (CTR). In the not-so-distant future, search engines will be able to determine if your page is getting more clicks than the ones above it in the […]
Google Testing Recipe Carousels in Mobile Search Results
Google is testing a new recipe related carousel that features recipes from multiple sources. This carousel displays at the very top of the search results. Here is an example of the new recipes carousel. It has a “Recipes” section header and a searcher can scroll to see the remaining results. There are a total of […]
Google is Redesigning AdWords Experience for Mobile First World
Google is undertaking a brand new redesign of Google AdWords to bring it up to date with a mobile first & multi-screen world. The new design will also function better for advertisers whose campaigns are becoming increasingly complex with not just regular search ads, but display, video and remarketing campaigns as well. Here are Google’s […]
Getting Your Head Around Google’s RankBrain
Recently, the Google RankBrain system has started to garner quite the buzz within the SEO community — but to a large degree, it’s not entirely being understood. We’ve even had some somewhat link-baity post titles that didn’t help things either. And of course, Google didn’t do itself any favors including the word “rank” in the name. So, let’s […]
Unruly Offers Emotional Intelligence to Marketers and Ad Format Diversity to Videology Users
Unruly has made a couple of announcements recently that readers of The SEM Post will want to know about. The first offers emotional intelligence to marketers and the second offers ad format diversity to Videology users. According to data from Unruly Pulse, a new dashboard launched in beta a few weeks ago, American […]
RankBrain Might Not Be the Third Most Important Ranking Signal
Hot on the heels of Google finally revealing the top 2 ranking factors, Andrey Lipattsev, Search Quality Senior Strategist at Google also dropped another interesting piece of information… Google RankBrain might not be the third most important ranking signal after all, a figure Google stated when RankBrain was first publicly confirmed. Now, part of this […]
Why Spam in Google is a Bigger Problem in Some Languages
Over the years, there have been many comments that web spam is a bigger issues in some languages compared to others, and some old school tactics – such as buying links – still work in non-English search results. Are there more spammers in non-English languages? Is it a matter of lack of competition? Or do […]
Google Finally Confirms the Two Most Important Ranking Factors
When Google originally announced RankBrain, they confirmed that it was now the third most important ranking signal. And while many speculated about what the top two ranking signals were, Google wouldn’t explicitly confirm what those two most important ranking factors were… until now. During yesterday’s WebPromo.Expert Google Q&A, Andrey Lipattsev, Search Quality Senior Strategist at […]
Five Mobile Marketing Strategies to Enhance Lead Generation, Impact Customers and Drive Sales
Sales requires customers, and customers need great offers. In 2015, United States smartphone penetration existed at 75 percent, reinvigorating old ideologies surrounding the mobile phenomenon. Now, most American adults have a smartphone—and they’re engaging strong-willed business gurus ready to make a change. Mobile networking dominates modern communication, and both B2B and B2C realms have been […]