Google is running a limited test with extra white space in the search results, adding significantly more space between each individual search result than we normally see. Here is how it looks in the search results, one with the extra white space and the other showing how Google normally displays the results. Justin Aldridge from […]
Archives for March 2016
Google Adds “About This Result” to Featured Snippets
Google has made a slight update to the appearance of featured snippets in the search results. They have added a new “About this result” directly below the featured snippet, next to the link that says “Feedback.” Here is how it appears in the search results. This seems to be a widespread change, as it isn’t […]
Which Manual Action Notice Does Google Send the Most?
Google has been sending out a wide variety of manual actions to webmasters for several years, ranging from invalid links to thin content warnings. But when it comes down to which manual action notice Google sends out to webmasters the most, the answer is somewhat surprising. Because the largest number of manual actions Google sends […]
Award-Winning Video Campaigns Are Also Delivering Business Results
Warc recently announced the 2016 results of its annual ranking of the world’s best marketing campaigns according to their business impact. The Warc 100 rankings are based on a very different methodology developed in consultation with King’s College London that tracks advertising competitions around the world which require entrants to show the business impact of […]
Google’s Upcoming Mobile Friendly Update Does Not Target Fake App Interstitials
Yesterday, Google announced that they would be increasing the strength of the ranking signal for sites that are mobile friendly. Google confirmed with The SEM Post that nothing else was changing with the mobile friendly update, it was only the strength of the signal that was increasing, but that didn’t stop some from speculating that […]
RankBrain Does Not Impact Site’s Crawl Budget
If you are concerned at all about your site’s crawl budget, you will be happy to learn that RankBrain does not have any impact on crawl budget. John Mueller was asked about whether or not RankBrain could impact a site’s crawl budget. @AntBogarin No, that currently doesn't affect crawling. — John Mueller (@JohnMu) March 16, […]
WordPress Plugin to Easily NoFollow Links
Google’s recent announcement warning bloggers to nofollow any links they are compensated for in any way, including when those links are in reviews in exchange for free products, has once again reminded bloggers and site owners that it isn’t that easy to quickly nofollow some links via WordPress. Many WordPress users are stuck going into […]
Google Manual Actions Do Not Last Forever; But Can Be Reapplied
When a site has a manual action placed upon it by Google, those manual actions don’t last forever. There is an expiry date placed when those manual actions go out, something that not all site owners seem to be aware of. At SMX earlier this month, Juan Felipe Rincón confirmed that “there is no forever […]
Google Increasing Mobile Friendly Ranking Boost in May
If you still haven’t made your site mobile friendly yet, you might want to get busy on that. Google is increasing the mobile friendly ranking boost associated with pages that are mobile friendly. As a next step in our ongoing efforts to help users find more mobile-friendly content, beginning in May, we’ll start rolling out […]
Google Adds New HTTPS Transparency Report
Google has added a new section to their Transparency Report to cover how much traffic and how many sites are serving their sites via HTTPS and the results are pretty interesting. Today we are launching a new section of our Transparency Report to track the progress of encryption efforts—both at Google and on some of […]