Google is testing a new share feature within their search results. While it is most noticeable with the knowledge panel for company names, it is also showing for other features such as recipes, movies and more. Here is how it looks in desktop: Clicking on the share link, brings up the share box with icons […]
Archives for 2016
Google Recommends Individual URLs for Each Language
When it comes to websites that support multiple languages, there are many different ways to accomplish this. Some use a single URL strategy for all languages, others use subdomains or country-specific domains, while others change the URLs via parameters. But what is the best option for a site that is expanding into various languages, but […]
Google’s AMP Carousels Only Live in 12 Countries
Haven’t seen AMP in your country yet? Google has confirmed that AMP news carousels are only available in 12 countries right now. The countries are: Brazil Germany Spain France United Kingdom India Indonesia Italy Mexico Japan Russia United States The one surprising omission to this list is Canada, especially since Canada and the US are […]
Bing Ads Annotation Cause Landing Page Descriptions in Ads
Last week we wrote about Bing Ads pulling information from the landing page to insert into the ad copy in the search results… and now we know why. It is a from a Bing Ads annotation. First, here’s what it looks like in the search results, courtesy of Bryant Garvin. The usual ad copy is […]
WordPress or Squarespace: Which CMS is Better for SEO?
Just how much does your web platform affect your SEO success? WordPress devotees have long claimed that one of the best reasons to select WordPress is the myriad of SEO plugins available for the content management system. The popular Yoast SEO plugin, for example, offers advanced onsite optimization, including page content, image titles, XML sitemaps and meta descriptions. Then […]
How to Create AMP Pages in Drupal With Official Module
For those publishers waiting for better support for making AMP pages in Drupal, the new updated version of Drupal’s AMP module is now available. The AMP module (similar to a plugin in other CMS like WordPress and Joomla) also now has support for adding advertising blocks, including for Google AdSense, something that kept some publishers […]
Meta Tags: Writing Meta Data for Search Results & CTRs
In a recent Content Marketing Institute post, Moz founder Rand Fishkin discusses the inevitable search engine ranking factor changes on the horizon, one of which is relevant click-through rate (CTR). In the not-so-distant future, search engines will be able to determine if your page is getting more clicks than the ones above it in the […]
Google Testing Recipe Carousels in Mobile Search Results
Google is testing a new recipe related carousel that features recipes from multiple sources. This carousel displays at the very top of the search results. Here is an example of the new recipes carousel. It has a “Recipes” section header and a searcher can scroll to see the remaining results. There are a total of […]
Google is Redesigning AdWords Experience for Mobile First World
Google is undertaking a brand new redesign of Google AdWords to bring it up to date with a mobile first & multi-screen world. The new design will also function better for advertisers whose campaigns are becoming increasingly complex with not just regular search ads, but display, video and remarketing campaigns as well. Here are Google’s […]
Getting Your Head Around Google’s RankBrain
Recently, the Google RankBrain system has started to garner quite the buzz within the SEO community — but to a large degree, it’s not entirely being understood. We’ve even had some somewhat link-baity post titles that didn’t help things either. And of course, Google didn’t do itself any favors including the word “rank” in the name. So, let’s […]