If you are using CAPS in your title tags, either to highlight keywords or perhaps to follow brand guidelines, you do not need to worry about incurring the wrath of Google for it. There is no penalty or ranking issues with the use of caps. The question came up on Twitter. @mishasilin NO — Gary […]
Archives for 2017
Google Search Console Links Report Empty for Some Sites
If you are wanting to analyze links that Google knows about linking to your site, you might have a difficult time. Google has dropped both external and internal links from displaying within Google Search Console. Instead, affected users are seeing empty results. This problem has been ongoing since Friday. Both Gary Illyes and John Mueller […]
Google Adds Carousel & Rich List Suggestions for Blog Queries
Looking for a blog in a particular market area? Google has added a new feature with both rich lists and carousels that lists popular blogs in a variety of market areas and verticals. Here is the carousel look: And here it is in a rich list style: The difference between the two triggering seems to […]
Google: Expect Conflicting Info on Mobile First Prior to Launch
Google’s Gary Illyes, speaking at Next10x yesterday, said that we can expect to hear conflicting information on the mobile first indexing change prior to its official launch and Google’s official blog post about the launch. .@methode: You will hear "conflicting information" on mobile-first until Google posts officially on the blog #Next10X — Stone Temple (@stc_corp) […]
Google’s Mobile First Index Unlikely to Launch Before 2018
There is a little bit more breathing room for those sites needing the time to get their mobile sites ready for mobile first indexing change by Google. It now sounds like it is unlikely to launch prior to 2018. Gary Illyes from Google commented at Next10X during his keynote that he doesn’t think it is […]
Google Partners Adds New Mobile Sites Certification
Google has added a brand new Mobile Sites certification to their Google Parners program. The certification gives a Google stamp of approval that the bearer of the certificate is knowledgeable in “best practices for creating, managing, measuring, and optimizing mobile websites.” Those that take the exam must answer 65 questions with an accuracy of 80% […]
Google AdWords Testing URLs Above Title on Mobile Search Results
Yesterday we posted about Google testing the breadcrumb version of the URL above the title tag in the mobile search results. It appears that this same test is also implemented for AdWords ads too, which could significantly affect the CTR of these ads, especially those whose landing page URL might not seemingly match the query, […]
Google Testing Breadcrumb URLs Above Titles on Mobile Search Results
Google is testing a new variation of the mobile search results, this time highlighting the breadcrumb styled URL which appears above the title tag. Normally, Google places the URL below the title. Paul Shapiro spotted the test, here is what it looks like: This is interesting for a few reasons. The first is that Google […]
Google My Business Showing Business Area Served in Knowledge Panel
Google My Business is testing a new feature in the knowledge panel for businesses to show an area served by the business. This could be related to businesses that serve an area larger than a city or town. Here is what it looks like on desktop: And on mobile. When you look at the area […]
Google Home Services Ads Adds Local Service Areas Map to Search Results
Google Home Services Ads has undergone yet another redesign. This time, they are highlighting the specific service areas that each individual business covers with a map shown right in the search results page. Here is what it looks like: And the map changes as you click other businesses in the Home Services Ads local ad […]