Bing has made some new changes to how they are displaying organic search results that happen to be products, and some definitely make those particular results stand out. First, they include the new style review stars we covered here. But we have also spotted several other new features they appear to be testing out. Bing […]
Bing Testing New Style Star Ratings in Search Results
Bing is testing a new style of rating stars in the search results. They are now including the numeric rating score in front of the stars underneath the URL/breadcrumbs line in this limited test. This style displays for all ratings on the page and also shows for other types of searches that show ratings, such […]
Optimizing Bing Shopping Campaigns – Part 1
While shopping ads share the same SERP as keyword-based text ads, they are a completely different animal when it comes to campaign management and optimization. Today’s article is part 1 of a 2-part series detailing the ins and outs of optimizing shopping ads, and will touch on shopping campaign setup as well as cover best […]
Halloween Online Marketing Stats & Shopping Trends
Halloween can be the kick-off to the holiday shopping season and Bing Ads has released data about Halloween shopping trends: Halloween Insights, Tricks And Treats For Digital Marketers. Shoppers tend to begin early or late, but Bing Ads found the majority starts early. One-third of Halloween shoppers begin before October, but one-third don’t begin shopping […]
Bing Asking Searchers If They’d Recommend Bing to Friends & Colleagues
I spotted an unusual alert at the top of the Bing search results this week – they were asking searchers whether they would recommend Bing to friends and colleagues. When you click through, it asks you to answer “How likely are you to recommend Bing to a friend or colleague?” with five options to answer: […]
5 Killer PPC Landing Page Ideas For Competitor Keywords
If you’ve ever tried bidding on competitor keywords in PPC, you know it’s not easy. Your ads may not even show due to low quality scores that are almost automatically assigned by the search engines. If you’re lucky enough to get impressions and clicks, it’s tough to get visitors to stay on your landing page. […]
Bing Ads Launches Android App
Bing Ads has finally launched a version of their Bing Ads app for Android users. They released an iOS version earlier this year and many had been anxiously waiting for an Android version of the app. The app is similar to the one for iOS, for those familiar with Bing Ads for iOS. It supports […]
The Hidden Danger of the Search Partner Network
Even if you’ve advertised on Google AdWords for some time (and Bing Ads), you may not be familiar or fully understand the issue of the Partner Networks and how much they can affect your pay per click account performance. There are times when you may feel overall performance has worsened, for example, but the reality […]
Bing’s New Online Pharmacy Warnings Do Not Apply to Advertisers
Bing made a huge announcement last week where they would show warnings when anyone clicks through to a pharmacy that has been previously cited by the FDA as fake online pharmacy… but that only applies for their organic search results. Paid advertisers do not have their sites tagged with the warning, even when both their […]
Bing & Yahoo Add Sponsored Video Ads to Search Results Page
Both Bing and Yahoo are now showing sponsored video ads directly within the search results. Here is how the ad looks initially, similar to the ads we recently spotted Bing testing that has a thumbnail image beside the text version of the ad at the top of the search results. But instead of just a […]