There has been a lot of chatter about a possible Google update happening late Friday and over the weekend. However, while there were two UK link networks that were penalized, it is unclear if there was actually an update or if it is fallout from the panic SSL switches that many websites are in the […]
Google Penalizes Two More UK Link Networks
As part of the flux SEOs are seeing this morning in the search results comes news that Google took out at least two link networks in the UK. The two networks were penalized but it is unknown if those who bought or sold links have received notices in their Google Webmaster Tools accounts yet. It […]
Google’s New AdWords Tracking Follows User Between Apps & Mobile Web
Reports state that Google is ready to begin testing a new type of tracking that will enable users to be tracked between apps and pages as one user. Right now, the same user who utilizes both apps and regular mobile are considered two different people for tracking purposes. This obviously creates a gap for advertisers […]
Google Testing Music Pay Per Click Ads in Knowledge Graphs
Google is testing out new pay per click ads that promote music listening services when a Google search is performed for well known bands or artists. In the knowledge graph for artists on the right side of the page, the ads appear underneath the artist photos and name. Because it appears above the biography, these […]
Gmail Makes It Easier to Unsubscribe From Your Newsletters & Mailing Lists
For those who are still sending out emails to people via a mailing list, whether for a newsletter or promotional emails, Google’s Gmail has just made it that much easier for people to unsubscribe from those emails. Google is now making changes to that the “unsubscribe” link – a link many marketers hide at the […]
Are Your PPC Campaigns Really Working? Three Tips To Find Out
In PPC the last click is measured as a conversion, meaning the last ad that is clicked on is the one that counts. Sometimes advertisers will struggle with underperforming campaigns trying to decide if they are working or not, especially when they don’t see conversions coming through. We know that searchers will do multiple searches […]
Why Haven’t We Seen a Penguin Algo Refresh From Google?
We haven’t seen a Penguin update since last October, and many people are questioning just why that is. John Mueller in a recent Google Webmaster Office Hours that engineers were working on a new Penguin update, but for those suffering in Penguin purgatory, it is an awfully long time to wait until they are back […]
Using AdWords Sitelinks to Promote Social Media Accounts
If you are a brand running pay per click ads, did you know that your site links don’t have to link to pages on your site? You can use them to promote your social media accounts too. If you are working on building up a social media profile for your brand, you can set up […]
HTTPS as Ranking Signal Affects Content Sites Too
With Google now giving secured sites a slight boost in the search algorithm – and with the potential for that boost to be turned up even more – there have been plenty of webmasters who own content sites who are confident that this doesn’t apply to them. But in actuality, content sites can definitely benefit […]
Google Gives Search Algorithm Boost to Secure Sites
We all knew it would only be a matter of time before Google began weighting sites that were using HTTPS a bit higher than non-secure sites. Matt Cutts had hinted about it and Google has been stressing the importance of the secured web for quite some time, so many webmasters were being proactive about the […]