In a recent Content Marketing Institute post, Moz founder Rand Fishkin discusses the inevitable search engine ranking factor changes on the horizon, one of which is relevant click-through rate (CTR). In the not-so-distant future, search engines will be able to determine if your page is getting more clicks than the ones above it in the […]
Google Testing Recipe Carousels in Mobile Search Results
Google is testing a new recipe related carousel that features recipes from multiple sources. This carousel displays at the very top of the search results. Here is an example of the new recipes carousel. It has a “Recipes” section header and a searcher can scroll to see the remaining results. There are a total of […]
Getting Your Head Around Google’s RankBrain
Recently, the Google RankBrain system has started to garner quite the buzz within the SEO community — but to a large degree, it’s not entirely being understood. We’ve even had some somewhat link-baity post titles that didn’t help things either. And of course, Google didn’t do itself any favors including the word “rank” in the name. So, let’s […]
RankBrain Might Not Be the Third Most Important Ranking Signal
Hot on the heels of Google finally revealing the top 2 ranking factors, Andrey Lipattsev, Search Quality Senior Strategist at Google also dropped another interesting piece of information… Google RankBrain might not be the third most important ranking signal after all, a figure Google stated when RankBrain was first publicly confirmed. Now, part of this […]
Why Spam in Google is a Bigger Problem in Some Languages
Over the years, there have been many comments that web spam is a bigger issues in some languages compared to others, and some old school tactics – such as buying links – still work in non-English search results. Are there more spammers in non-English languages? Is it a matter of lack of competition? Or do […]
Google Finally Confirms the Two Most Important Ranking Factors
When Google originally announced RankBrain, they confirmed that it was now the third most important ranking signal. And while many speculated about what the top two ranking signals were, Google wouldn’t explicitly confirm what those two most important ranking factors were… until now. During yesterday’s WebPromo.Expert Google Q&A, Andrey Lipattsev, Search Quality Senior Strategist at […]
Length of Time Between Googlebot Crawling & Live in Search Results Varies
John Mueller was asked about the timeline between Googlebot recrawling a page and those changes made to those pages are actually reflected in the search results. While most webmasters go with the “wait and see” approach, there are definitely times when a webmaster will sit and hit F5 repeatedly, waiting for the results to go […]
6 SEO Mistakes Amateur Bloggers Frequently Make
The beauty of the internet is that anyone, anywhere, can create a web page about anything. If you like cats and live in New York City, you can create a blog about the day-to-day activities of cats in the streets of New York City. Will anyone other than your mother read your blog? Probably not […]
Yahoo Begins Showing Featured Snippets, But Yahoo Answers Only Source
Yahoo has finally jumped on board the featured snippet bandwagon and has followed both Google’s lead by now showing their own version of featured snippets in their search results. But these differ from Google’s version in one major way… the source. Yahoo has decided to only use Yahoo Answers as the only source for their […]
Google Showing “People Also Ask” For Even More Searches
If it seems that you are seeing “People also ask” boxes in the search results more lately, you aren’t imagining things. Google has sharply increased the percent that the related questions box now shows up in the search results, according to Mozcast data. Google has increased the number of search results displaying “People also ask” […]