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Google Once Again Has Access to Twitter Firehose for Indexing Tweets

February 5, 2015 at 4:30 am PST By Jennifer Slegg

Google Once Again Has Access to Twitter Firehose for Indexing Tweets

Google once again has access to the Twitter firehose, according to a report from Bloomberg.  This access would enable Google to index the hundreds of millions of daily tweets more readily than they have for the last few years. Google and Twitter previously had an agreement where Google had access to twitters firehose of tweets, […]

Twitter Launches Quick Promote for Easier Promoted Tweets for New Advertisers

February 4, 2015 at 6:48 am PST By Jennifer Slegg

Twitter Launches Quick Promote for Easier Promoted Tweets for New Advertisers

Twitter is testing a new feature that would allow advertisers to quickly promote their tweets straight from the Twitter analytics panel. Twitter began testing this feature late last year as a way to make it easier for advertisers to promote their tweets and to identify the ones that they should promote. Advertisers just need to […]

Twitter Begins Promoted Tweets on Third Party Sites; Good News for Publishers Wanting to Run Twitter Ads

February 3, 2015 at 8:24 am PST By Jennifer Slegg

Twitter Begins Promoted Tweets on Third Party Sites; Good News for Publishers Wanting to Run Twitter Ads

Twitter’s plans to offer a revenue sharing option for third party apps to display Twitter ads is finally happening after they first announced the program at CES last month.  Starting today, Twitter’s promoted tweets will begin displaying within Flipboard. Twitter also plans to run the Twitter ads on Yahoo Japan, however there are no additional […]

Twitter Launches Video Uploading & Editing Features

January 27, 2015 at 6:01 am PST By Jennifer Slegg

Twitter Launches Video Uploading & Editing Features

As expected, Twitter has launched their own video service that allows users to upload and edit video directly on Twitter. Rumors about the video feature started circling earlier this month and many saw that as something necessary for Twitter to begin doing, since they were losing out on potential ad revenue with users hosting their […]

Twitter Launches “While You Were Away” to iOS with Android & Desktop Coming Soon

January 22, 2015 at 5:04 am PST By Jennifer Slegg

Twitter Launches “While You Were Away” to iOS with Android & Desktop Coming Soon

In an effort to solve the problem of the Twitter timeline being-based instead of based on importance or relevance, Twitter has made a change to iOS that shows a recap of some of the most important tweets since your last visit under a “While you were away….”. It is currently rolled out for iOS users, […]

Twitter Plans Publisher Revenue Sharing Program to See Twitter Ads in Third Party Apps

January 12, 2015 at 4:15 am PST By Jennifer Slegg

Twitter Plans Publisher Revenue Sharing Program to See Twitter Ads in Third Party Apps

Twitter is looking to share Twitter ad revenue with publishers as they like to monetize tweets that appear in the third party apps and platforms. Twitter wants to be able to place their ads within the Twitter news feed that users who are using other platforms to view tweets, and Twitter would then share the […]

Twitter Planning to Launch Their Own Video App for Video Creation & Uploading

January 9, 2015 at 6:08 am PST By Jennifer Slegg

Twitter Planning to Launch Their Own Video App for Video Creation & Uploading

Twitter is launching a brand-new video product within the next few weeks. The new product is an app that can be used not just to post video to twitter but also to shoot and edit it as well. Video has been growing in popularity, particularly in the last year. Facebook has been making their own […]

Twitter Begins “While You Were Away” Tweets in Twitter Stream

January 2, 2015 at 3:40 am PST By Jennifer Slegg

Twitter has always been about chronological tweets.  Don’t check Twitter for six hours?  Unless something gets retweeted, chances are you will miss something you might have considered important.  While many have wondered whether Twitter would change to a non-chronological news feed similar to Facebook (although Facebook’s implementation of it has issues too), it would seem […]

Twitter Considering Autoplay Video Ads to Compete With Facebook

December 17, 2014 at 3:25 am PST By Jennifer Slegg

Twitter is considering changing videos posted with in the news stream from click to play to autoplay in a move aimed to compete for video ad revenue and expand their ad offerings to advertisers, especially big brands. Many brands, especially those that tend to you have viral videos, with love to see the autoplay feature. […]

Twitter Adds Advertising Targeting Options Including Mobile Carrier Targeting & New User Targeting

December 17, 2014 at 3:10 am PST By Jennifer Slegg

Twitter Adds Advertising Targeting Options Including Mobile Carrier Targeting & New User Targeting

Twitter has added new advertising targeting options to advertisers including the ability to target specific wireless carriers as well as the ability to target users on the mobile devices. If Twitter knows that someone has a new iPhone, because the first time Twitter has seen a person log into twitter from that device, it encourages […]

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