YouTube video creators of them quite concerned ever since YouTube made the change that would prevent video creators from brokering outside sponsorships that would include an overlay of the sponsors logo want their video, and less that sponsor purchases an ad package directly from Google. This obviously has many YouTube creators concerned. Many have been […]
Video Advertisers Can Target Children with Pre-Roll Ads in YouTube’s New Kids App
If you have been looking for a way to target children with online advertising, YouTube’s new kid friendly app is the perfect opportunity to target kids with pre-roll advertising opportunities, similar to pre-roll ads that play on YouTube itself. Targeting to children online has been difficult thing to do as many of the apps and […]
YouTube Bans Video Creators from Including Large Sponsorship Logos & Pre-rolls in Videos
YouTube has changed their policies to prevent video creators from monetizing from their own sponsors, rather than having those sponsors go through YouTube’s ad service where YouTube would receive a cut. It has become more and more popular for video creators to be sponsored by brands or other types of companies and in feature their […]
Top 10 Super Bowl Ads for 2015 Depend on Which Metrics You Use
Marketers know that the New England Patriots beat the Seattle Seahawks to win Super Bowl 2015 by a score of 28 to 24. But which Super Bowl ads won the Big Game? Well, it depends on which metrics that marketers use. On the Monday morning after the Super Bowl, Unruly, video ad tech company, released […]
How Marketers Can Influence the YouTube Autoplay Feature
As The SEM Post reported yesterday, YouTube has turned autoplay on to begin streaming a new video seconds after the previous one finishes. YouTube has been testing the autoplay feature since early December 2014, but it actually leverages the “Related Videos” section, which has been a significant source of views for many channels as far […]
YouTube Begins Autoplaying Next Videos Instead of Just Displaying Recommended Videos
The same day that Facebook announced they were serving 3 billion video views daily, YouTube has made a change that will significantly increase the video views on their own platform. Starting Wednesday, YouTube has turned autoplay on to begin streaming a new video seconds after the previous one finishes. Until now, subsequent videos would only […]
Flipping the Webinar – Advanced Tips from Industry Expert on Re-imagining Stale Webinars
Most search engine marketers have read Seth Godin’s ebook, “Flipping the Funnel.” Now, another industry expert is sharing some advanced tips and techniques for “Flipping the Webinar.” Michael Kolowich is a recognized pioneer and innovator in internet content, high-technology marketing, and the application of digital video technology. He is currently CEO of KnowledgeVision Systems, an […]
Marketing Lessons Learned from the 2014 VW Super Bowl Commercial: Wings
The Big Game (aka the Super Bowl) is coming … again. As sports fans tune in to cheer on the New England Patriots or Seattle Seahawks, plenty of viewers – including lots of search engine marketers – will be waiting to see the always-popular unveiling of new ads on YouTube as well as on NBC. […]
Twitter Planning to Launch Their Own Video App for Video Creation & Uploading
Twitter is launching a brand-new video product within the next few weeks. The new product is an app that can be used not just to post video to twitter but also to shoot and edit it as well. Video has been growing in popularity, particularly in the last year. Facebook has been making their own […]
Google to Tell Brands When Their Video Ads Are Actually Seen
According to Neal Mohan, Google’s Vice President, Video & Display Advertising,” Today’s consumer spends more time in digital than any other media, often while fluidly moving across screens. In the past three years alone, multi-screen media consumption has jumped by 500 percent, with 90 percent of consumers moving between one device and another to complete […]