For the first time, Facebook edges out YouTube for video views according to the August comScore data just released. While on the surface, Facebook having more video views than YouTube sounds very impressive, the reality is a lot less so. The numbers take into account videos viewed on Facebook that autoplayed, something users have been […]
New B2B Content Marketing Research Finds Video and YouTube Effective
Last week, the Content Marketing Institute and MarketingProfs released the findings from their fifth annual content marketing survey. And marketers will want to dig into all 40 slides of “B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America” even if they target B2C audiences. In fact, the first four annual content market surveys […]
How Marketers Should Be Using New Facebook Video Features
Facebook has some new changes coming this week to videos which will make sharing videos on Facebook a higher priority than before. View Count Facebook is adding view count onto videos. This will help users determine the popularity of a video before watching it, and makes it a bit easier to identify trending videos on […]
YouTube Offers Fan Funding Donations Feature to Help Monetize Channels
YouTube has announced the ability for YouTube users to begin soliciting donations directly on their YouTube page. YouTube was rumored to be adding a “tip jar” for donations as part of their features they were adding for YouTube page owners. This is one of the features that Google is helping those on YouTube who have […]
New YouTube Feature Allows Uploading of Google+ Videos
If you have videos on Google+, Google is launching a new tool on YouTube that allows people to import their Google+ videos to YouTube. The new tool is on the video upload page of YouTube and is located to the right of the upload video tool with a large Google+ icon. Clicking the “Import” button […]
Promote Your Apps With YouTube and Search AdWords Ads
Google has announced they have launched new app advertisements for both Google Search and YouTube. Google initially announced the ads would be coming back in June, at the same time they launched new app display ads. The new ads are available globally. They are also designed to only show to users who do not have […]
Google Launching Ad-Free YouTube Music Key Subscription Service
If you are currently running pay per click ads on YouTube, you should be aware that Google is reportedly launching a brand new YouTube Music Key subscription service – and the features include an ad-free YouTube, and it is free to trial for the first 90 days. There are many advertisers who are running successful […]
Top 10 YouTube Video SEO Tips
According to Searchmetrics, videos appear in 65% of Google searches in the U.S. However, 54% of these video results come from YouTube, about 5% from Vimeo, about 5% from Dailymotion, and no other video provider got more than about 1%. In addition, the average first video integration from YouTube was about two positions ahead of […]
Twitter Testing New Promoted Video Ads For Advertisers
Twitter has announced they are expanding their Twitter Video Cards tests with promoted video ads. Twitter began testing native videos earlier this year, incorporating feedback from both brands and users. While the initial videos were short 6-second Vine videos, more recent clips appear to be much longer duration in length, such as the 2:24 video […]
Twitch.tv Moving Beyond Games Following Google’s Rumored Acquisition
After rumor broke of that Google was acquiring Twitch.tv for a reported $1 billion dollars, there was a lot of speculation about whether they would move into content areas outside of gaming, the market area where Twitch.tv not only made it’s name, but became a powerhouse in the gaming industry with their content strategy of […]