YouTube has announced the ability for YouTube users to begin soliciting donations directly on their YouTube page. YouTube was rumored to be adding a “tip jar” for donations as part of their features they were adding for YouTube page owners. This is one of the features that Google is helping those on YouTube who have […]
Archives for 2014
What Would Aliens, or Anyone Else, Think of Us?
Several recent events have had all the major social media platforms awash in discussions (and flames). From Fallujah-like scenes in Florence, Missouri to what seems like half the planet’s populace dousing themselves in ice-water, one has to wonder what observers from other worlds would think of us. I know what I think of us, but […]
Google Webmaster Help Announces Series of Reconsideration Request Tips
Google has announced they are doing a series of tips to help webmasters who have violated the Google Webmaster Guidelines and are navigating the world of reconsideration requests to get their sites back into Google. This week, we’re focusing on the reconsideration request process in a series called #GoogleRecon. Websites go through this process after […]
Forgot to Transition Your AdWords PLAs? Here’s What Happens
Did you forget to transition your AdWords Product Listing Ads to Shopping Campaigns before the deadline? If you did, here is what you need to know about how those campaigns will be affecting during September. Limited Functionality Starting today, advertisers will no longer be able to edit PLA product targeting, max CPC bids, promo text […]
How to Find Hidden Data in Your Google AdWords Account
The AdWords game can be played several ways. One strategy is to build out your account and turn on automation to let Google work towards getting you the most conversions. Another AdWords game strategy still involves using automation but requires stepping outside Google to use powerful third party tools and scripts. But one of the […]
Google No Longer Using Authorship in Search Results
We have seen the signs of the death of authorship for sometime. We saw a dramatic reduction in the amount of results showing authorship in Google. Then came the removal of authorship author photos in the search results. And now Google has announced that authorship in the search results is no longer being utilized. John […]
Bing Ads Testing Close Variant Matching in US
Hot on the heels of Google AdWords making the change of all exact and phrase match keywords being changed to close variant matching, Bing Ads has announced that they are running a close variant matching test in the US. Bing has also created a handy chart that shows all the types of variant matching and […]
Facebook Will Target Ad Types Based on User’s Internet Connection
If you use a lot of rich media advertising on Facebook, you may want to rethink that strategy with some new changes Facebook has made with their ad targeting based on the user’s internet speed at the time they are served ads, also called bandwidth targeting. While Facebook says they expect this to primarily affect […]
Twitter Analytics Available to All Users
If you have a personal Twitter account, you will be happy to know that Twitter now has analytics available to all users. Twitter launched an analytics dashboard last month, but it was only available to a select group of people – primarily advertisers and those users with a verified account. Otherwise, marketers were forced to […]
Why You Should Care About PageRank
If you’re an experienced SEO you likely read the title thinking, “Oh no.” If you’re newer to SEO you’ll have read it and thought to yourself, “But … that goes against what I’ve read on a hundred other sites.” If either of these was your instinct you’re right, assuming you were thinking of that little […]