When you do a search in Google that brings up a result that includes a page you have visited previously, Google will often add a notation about your visit history, from the date you visited or the fact you have visited the page many times. Google is now finally bringing that to featured snippets too. […]
Archives for May 2017
Google Testing Pop Up AdWords Ads on Google Maps
Google is testing a new type of AdWords ad, this one which pops up right on a Google Map when someone is viewing local results within Google Maps itself. Local SEO expert Joy Hawkins spotted the test. Here is what it looks like: What is especially noteworthy is that this isn’t an ad for the […]
Google Adds New AdWords & Reviews Hybrid Mobile Ad
Google is testing a new hybrid ad style that shows both site links and a review card in a carousel format, below a regular AdWords ad on mobile. Here is what it looks like: The carousel side scrolls to show more detail about the reviews. I first noticed this ad running on Friday.
Google Drops Regular Organic Result For Pages Shown as Featured Snippet
If you are a site with a featured snippet for a search query, you used to get a bit of a bonus – you were shown both as the featured snippet, and then your result was shown a second time as a regular organic listing too. This meant you got top spot showcased as a […]
Bing Adds Hotel Carousel to Top of Search Results
If you are searching for a hotel on Bing, the search engine has added a new hotel carousel to the top of the search results. One great thing about this is that it lists some of the most common amenities right in the search results, saving a click for searchers. Here is what it looks […]
Google Testing New Black UI on Mobile
Google doesn’t run nearly as many of their color UI tests on mobile as they do desktop. But they are currently running a black UI version of their mobile search results for some users. Felicia Crawford spotted the changed UI on mobile. The search results look normal, except Google has dropped the usual blue and green […]
Google Adds Detail Showing Number of Businesses in Home Services Ads
Google is making it clear to searchers who trigger Home Services Ads that there are many more businesses beyond the three shown in the main search results page. Normally, Google has a header at the top of Home Services Ads that says “<Business Type> serving <Location>”. But when there are many more results beyond those […]
Google Won’t Demote Pages For Linking to a 404 Page
If you happen to link to a 404 page from your site, will Google demote that page since it delivers a perceived sub-optimal user experience? Or would linking to a page that ends up becoming a 404 just be seen as a typical thing on the web as far as Google is concerned? I asked […]
Google AdWords Testing Two Card Style Home Service Ads
Google is testing two different versions of the mobile card style results for their Home Services Ads in the desktop search results. Here is the first style. While this appears carousel style, it is actually not a carousel, so Google is still only displaying 3 results on the search results page. They are also testing […]
Google Testing New Local Ad Carousel in Mobile Search Results
Google is testing a new format for the local “Nearby Businesses” ads. Instead of the usual pack style we have usually seen in the search results, Google has switched it to a carousel style. Joy Hawkins shared it on Twitter: This new carousel appears above the regular AdWords ads for added exposure. It also means for […]