Google AdWords has released a brand new version of AdWords Editor. Version 10.5 replaces version 10.4 that was released in April of this year. The biggest change to the new editor is the addition of Shopping Campaign support, which can now be managed and updated within the editor. Unfortunately, advertisers will still need to use […]
Google AdWords is making some changes to their user experience when it comes to deleting campaigns from an AdWords account. In a Google+ post made this morning, they announced that AdWords is changing the wording so that campaigns will now me “Removed” and not “Deleted”. There has always been a bit of confusion- especially for […]
Facebook seems determined to reduce the organic visibility of all Pages posts, in a move that certainly seems tied to the company wanting to force those Pages to pay for exposure, rather than obtaining it for free. But what can companies do to ensure their content gets before the people who have liked their page? […]
Here is the best of the best that you might have missed last week in the SEM industry, so you are all caught up for the start of the work week. We also link to each author’s Twitter account, so be sure to follow the best of the best for the week. From The SEM […]
If you took off early for the 4th of July weekend, you might have missed the flurry of tweets that commenced as soon as Matt Cutts posted his latest blog post “On Leave“. In it he announced that he will be taking a 4 month break from Google to spend time with his wife, go […]
If you go to Bing’s homepage, chances are you will have a chuckle over the featured homepage image. Just a coincidence (and especially on the heels of Matt Cutts’ Leave from Google), but the homepage of Bing is sporting a Panda casually munching on some bamboo in an animated homepage image. When you mouseover some […]
Google My Business, (the name of the new dashboard for local businesses for Search, Maps and Google+), is soliciting feedback from businesses and local SEOs, and if chosen, it could even include a trip to Google for in-person interviews. The new program, called the “Google My Business Feedback Program” wants feedback to help shape the […]
Google has targeted two more link networks resulting in many unnatural linking penalties being sent out to webmasters. While it has been a few months since Google has taken down another international link network, clearly they are continuing on in their fight against link networks. However, signs indicate that at least one of the networks […]
Pages on Facebook are getting hit again with a move aimed to reduce organic exposure in news feeds once again. Facebook is now suggesting users unfollow Pages when they appear within a user’s news stream, in a move that will reduce exposure for Pages.
It is not unusual for webmasters to tweak anchor text in order to either diversify anchor text or change keywords for higher SEO value. But SEOs might want to take the extra time and ensure the anchor text is correct from the start, because it seems that Google views changing anchor text as suspicious and a reason to trust a link less.