Over the years, marketers have speculated over who would become the next Google. I’ve even wondered that myself, positing that Bing could overtake Google in a few years. But the next Google killer may not even be a search engine. Facebook made a couple announcements recently that indicate they’re ready to take a whack at […]
5 Ways Social Media Affects Google Search Rankings
It seems like everything funnels through social media these days, and SEO should be included in that category. Not only are the two related, but social media actually has a direct impact on search rankings and overall SEO efforts. This can either be a positive or a detriment to your web pages – the choice […]
Bing Showing Most Recent Facebook Post in Company Knowledge Graphs
Bing has begun showing the most recent Facebook post made by a company when displaying the company’s knowledge graph. Here is an example where Bing is displaying Target’s most recent Facebook post in their knowledge graph. And here are a few more examples. It is interesting that Bing is giving this prominent placement to Facebook, […]
Facebook’s Hosted “Instant Articles” Give Publishers 70% of Ad Revenue
We finally know how Facebook plans to encourage websites to allow Facebook to host their content on Facebook, rather than simply linking to their website directly… and it comes down to the revenue share Facebook is offering. In exchange for the articles being hosted by Facebook – through a program officially called Instant Articles – […]
Facebook No Longer Allows Pages to Add Photo to Link Posts
For many Facebook page owners, if Facebook didn’t use the correct image they wanted for a post on a Page, even if one was correctly tagged for use on Facebook, it was a simple solution to simply upload the correct photo to go along with the link being shared. But Facebook appears to have disabled […]
Facebook’s New Login Guidelines for Apps Reduced Number of Permissions Requested
Facebook changed their guidelines for apps that make it easier for users to see exactly what permissions each app is asking for, as well as giving users the ability to approve or decline each guideline setting in each app. The end result? These apps ended up requesting fewer permissions from apps. Particularly for older apps […]
New Facebook News Feed Change Reduces Facebook Page Organic Exposure Again
The tiny share that Facebook Pages currently have in the News Feed of people who have liked their pages is being reduced yet again… This time, Facebook is directly targeting the likes and comments that friends make on a Facebook Page’s posts, reducing the exposure they receive in their friend’s News Feeds. Lastly, many people […]
Facebook Deprecating Like Box on June 23rd
If you are using Facebook’s Like Box, you should be aware that they are making changes to the API which will cause the Like Box to no longer work on June 23, 2015. Facebook is suggesting that webmasters use the newer Page Plugin instead, but you will need to remove the old code before you […]
Facebook’s New Local Events Alerts
Local marketing on Facebook got a lot more interesting – and probably more expensive – as Facebook expands into local events promotions. Facebook added a new section to Facebook pages called “Subscribed Events”. This allows users to subscribe to a Facebook Page’s Events, and those users will be alerted that an event is happening close […]
Facebook Begins Continuous Video Autoplay Testing
If you weren’t happy about Facebook making the change to autoplay videos, you really won’t like this new change. They are testing a new change where the next video in a suggested playlist will automatically start playing if a user doesn’t select the next video to watch. Facebook confirmed to Re/code that it is part […]