If you have shared something on Facebook since yesterday afternoon, you have probably noticed a new sharing option pop up. This allows Facebook users to decide whether or not they want to include the original post with the share or not. Here is how it looks when you share a link on Facebook now. It […]
Unruly Unveils Most Shared Video Ads of 2015 with ‘Friends Furever’ Topping the List
A cute video ad for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by Unruly. “Friends Furever” – which depicts some surprising animal friendships – has attracted 6,432,921 shares across Facebook, Twitter and the blogosphere since its launch in February, putting it ahead […]
Facebook Testing New “Open in App” For Facebook Pages
Facebook appears to be testing a feature that allows Facebook Pages to promote and link to their app. It shows up for users on both Android and iOS. This feature seems to be in a very limited test. Despite checking many Facebook Pages, we couldn’t find any other examples of sites promoting it. Here it […]
Facebook Allowing Animated GIFs in Ads & Boosted Posts Test
It seems that auto-play video ads aren’t the only thing that will be annoying Facebook users. Facebook is now allowing businesses to post animated GIFs in both ads and boosted posts. Facebook actually began to allow animated GIFs for personal Facebook users, however most people aren’t aware that Facebook made the change in May. Facebook […]
Facebook Adds Floating Video Feature So Users Can Scroll Through Posts
Facebook is trying a new tactic to increase video views on their platform. They have added a new button that allows users to click a button which will pop out the video and anchor it on the bottom of the page in a floating style, allowing users to watch the video while also scrolling through […]
Facebook’s Rainbow Filters and the Algorithmic Echo Chamber
This weekend has been full of news and momentous occasions that have made a significant impact in media outlets of all shapes and sizes. From local news papers to major national television news networks to the individuals with righteous opinions of every stripe, we cannot turn on a TV, radio, computer or personal device without […]
Facebook’s Video Ads Have Option to Pay After 10 Seconds of Viewing
Think of this as Facebook’s own version of the ten second rule. Facebook will allow advertisers to purchase video ads that will only be charged after they have been viewed for a minimum of 10 seconds, according to a report from the Wall Street Journal. For advertisers running video ads on Facebook, it means they […]
Lead Ads Finally Coming to Facebook
Facebook is finally adding lead ads as an ad option for advertisers, which allows advertisers to place easy call to action buttons that would automatically include contact information from Facebook. We’re testing different versions of lead ads that would let people sign up for things like newsletters, price estimates, follow-up calls and business information. The […]
Facebook Moments: The Best App You Should Be Afraid Of
Every now and then an app or tool launches that gets you excited. I remember waiting impatiently for Facebook itself to allow for public access back in 2006. Facebook Moments, announced a few days back on the 15th is just such an app. It solves a huge problem (or better worded … creates a solution […]
Facebook’s Trending News Tabs Bad for Marketers
Looks as though you can finally weed out annoying (to you) types of trending stories in Facebook with the release of a new tabbed trending news box, but like many Facebook changes, it will have a negative impact on Facebook Pages. They have broken trending news into 5 tabs, the primary which is the main […]