At SEJ Summit Santa Monica earlier this year, Maile Ohye from Google was asked about featured snippets. She mentioned that a good example of content seen in featured snippets at the top of the search results was Q&A type of content where the site is providing information and answers about the topic. This isn’t new […]
Google Launching Search Indexing API for Real Time Indexing
One of the more interesting things to come out of I/O for SEOs is Google’s announcement of their new Real Time Search Indexing API. This API is for real time indexing from publishers, ensuring the most up to date and accurate content is available for searchers to find. This means that publishers using the API […]
Google Launching AMP Support in iOS & Android Search Apps
At Google I/O today, Richard Gingras talked about the AMP experience and how it was playing a major role in the speed of mobile search results. And he also revealed some news about AMP and the Google Search Apps…. it is finally coming. Over the next several weeks, we will be rolling out the AMP […]
Google Adds AMP Analytics Reporting to Search Console
Google has added new AMP reporting into Google Search Console. This is actual AMP reporting within Search Analytics, detailing information Google has regarding your AMP search traffic. Here is how it appears in Google Search Analytics. When filtered, it will show Google search traffic for your AMPlified pages. Right now, that is for AMPlified pages […]
Google Launches New Rich Cards in Search Results
Google has announced the addition of rich cards in the mobile search results. Rich cards are similar to rich snippets, but in an expanded format in a carousel. Google is initially showing these new rich cards for recipes and movies in the mobile search results. There is also a new related rich cards section in […]
Google Adds “People Also Search For” Thumbnails to Search Results
Google has expanded how they display their “People also search for” feature in the search results. Instead of a text version, Google is now displaying the feature with thumbnails. Here is how it appears in the search results: When you click through to “View 2+ more”, it takes you to a carousel style result in […]
Google Adds Shopping Ads to Image Search Results
Google has officially added Product Listing Ads to image search results. They are now available to all advertisers as part of the Google Search Network. We spotted Google testing PLAs in the image search results back in January. The new PLAs in image ads look the same, except for a difference in the URL color […]
Twitter No Longer Counts URLs or Photos in Character Count
Good news for those who have been struggling with Twitter’s 140 character count limit. A change expected to roll out within the next two weeks will see Twitter no longer include the characters from URLs or photo URLs in the 140 character limit in each tweet. A change to how Twitter counts characters has been […]
Why Blog Comments Are Great for Google SEO… and Users
There has been a significant backlash against comments in the past couple of years, with many sites dispensing with comments completely, and trying to push those conversations to social media instead. But is this a smart move? Google has often referred to user generated content as a valuable quality signal, something that can be irreplaceable […]
Google Expands AMP Into Google News
Google has been saying since they initially launched AMP that Google would be expanding the use of AMP. And now we know where it is starting… the news results. The fact Google is first expanding into news isn’t a big surprise. After all, AMP results first started appearing in the “In the news” results. So […]