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Google Likely to Announce When Real Time Penguin Launches

April 15, 2016 at 5:28 am PST By Jennifer Slegg

Google Likely to Announce When Real Time Penguin Launches

It sounds as though SEOs might not have to avidly watch the various Google weather reports for signs of Penguin after all… John Mueller said today that they will announce when the long awaited real time Penguin starts rolling out. First, he didn’t announce a date to go along with these comments, which is hardly […]

Large Number of EasyRecipe Plugin Users Hit With Manual Action

April 11, 2016 at 4:10 am PST By Jennifer Slegg

Large Number of EasyRecipe Plugin Users Hit With Manual Action

Do you own a recipe site and received a spammy rich snippet manual action on your site in the past week?  If so, it is likely a specific recipe plugin that is at fault for spammily marking up recipe pages. The Google Help Forums have multiple recipe site owners asking for help after receiving this […]

Google Adds Disambiguation Box to Medical Knowledge Panels

March 15, 2016 at 4:00 am PST By Jennifer Slegg

Google Adds Disambiguation Box to Medical Knowledge Panels

Many people are familiar with the custom style of Google’s medical knowledge panels.  But Google has added something new – a disambiguation box. Disambiguation boxes appear for some Google search results where Google isn’t sure which meaning of a popular keyword the searcher intends to look for, such as Apple the company or apple the […]

Google Adds Icons for Quick Facts in Medical Knowledge Panels

March 10, 2016 at 4:26 am PST By Jennifer Slegg

Google Adds Icons for Quick Facts in Medical Knowledge Panels

Google has fancied up their popular medical condition knowledge panels by adding colorful icons next to some of the most important things that searchers should know.  When doing a search on desktop, the knowledge panel for some medical conditions has been dressed up with some brand new icons for important quick facts in the search […]

Google Adds Featured Snippets in Multiple Languages

March 7, 2016 at 4:49 am PST By Jennifer Slegg

Google Adds Featured Snippets in Multiple Languages

Featured snippets have been a staple in the English search results for quite some time.  But now they seem to have been rolled out across additional languages as well. Dr. Pete Meyerswas the first to notice them rolling out on non-English languages, and many others followed up with screenshots for various languages. Gary Illyes from […]

A/B Testing Support on the AMP Roadmap

March 3, 2016 at 5:19 am PST By Jennifer Slegg

A/B Testing Support on the AMP Roadmap

AMP is one of the projects that Google has been pushing fairly hard recently.  But there are some limitations to AMP.  Despite its extremely load speed capabilities, there are still some thing that webmasters can’t do well while utilizing AMP.  And one of those things is A/B testing. At SMX West on Tuesday, Dave Besbris, […]

Google Changes AMP Icon to Gray in Search Results

March 1, 2016 at 5:11 am PST By Jennifer Slegg

Google Changes AMP Icon to Gray in Search Results

Google AMP has barely launched and Google is already tweaking how those articles are appearing in the Google search results. When Google was in testing and when it launched, all AMP articles had a green lightning bolt icon on them.  But Google has now changed the color to a much less noticeable gray. Here is […]

Yelp Reviewer Sued By Business With Non-Disparagement Clause

February 19, 2016 at 4:20 am PST By Jennifer Slegg

Yelp Reviewer Sued By Business With Non-Disparagement Clause

A business is suing a former client after they left a negative review on Yelp.  The review was left despite having a non-disparagement clause in the The issue stems from a negative review that a client, Michelle Duchouquette, left for Prestigious Pets, a local pet sitting business in Dallas, Texas.  But Prestigious Pets includes a non-disparagement […]

In PPC, What Was True Then May Not Be True Now

February 11, 2016 at 4:32 am PST By Steven Plimmer

In PPC, What Was True Then May Not Be True Now

In all the different areas of performance marketing, such as SEM, RTB and Remarketing, things change so quickly that writing off a strategy or tool for good – or, indeed, singing the praises of a tool or strategy – will eventually be based on dated information. Take an example like the GDN (Google Display Network […]

Google to Stop Running Flash Ads in Phased Stoppage

February 10, 2016 at 4:49 am PST By Jennifer Slegg

Google to Stop Running Flash Ads in Phased Stoppage

In an unsurprising move, Google has announced they are phasing out all Flash ads and are replacing them with HTML5 ads.  With many users no longer showing any Flash content due to security issues, many have been expecting this move. There are two phases for the ending of Flash ads.  On June 30, 2016, advertisers […]

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