Most marketers would look at “TAYLOR vs. TREADMILL,” which was published to the Beats 1 Radio channel on YouTube back on April 1, 2016, and ask, “Was this just an April Fools’ Day joke or hoax?” All the video’s description says, “Distractingly good. Apple Music.” So, it’s hard to tell. But, after I saw the […]
Facebook Allowing Users to Turn Off Live Video Notifications
If you are tired of being constantly spammed by live video notifications from Facebook pages, or have put off testing your own live video due to fallout of people unliking pages to turn off those notifications, you will love this change. Facebook is adding a new options to turn off notifications from all live videos. […]
Google To Show TV Show Listings & Sources in Search Results
Google is making a great new addition to the search results… when searches are searching for a TV show, Google will display the TV station with days and times of the show being aired. They will also show the various apps and sites where episodes are available for streaming. Google made the announcement Wednesday and […]
Unruly Offers Emotional Intelligence to Marketers and Ad Format Diversity to Videology Users
Unruly has made a couple of announcements recently that readers of The SEM Post will want to know about. The first offers emotional intelligence to marketers and the second offers ad format diversity to Videology users. According to data from Unruly Pulse, a new dashboard launched in beta a few weeks ago, American […]
Award-Winning Video Campaigns Are Also Delivering Business Results
Warc recently announced the 2016 results of its annual ranking of the world’s best marketing campaigns according to their business impact. The Warc 100 rankings are based on a very different methodology developed in consultation with King’s College London that tracks advertising competitions around the world which require entrants to show the business impact of […]
Top Trending Super Bowl Ads on YouTube
Super Bowl 50 is now in the history books, but the ads that appeared before and during the “Big Game” will continue to get views during “overtime.” YouTube and Google have collected some stats around the top trends they saw during the game. For example, they saw a huge interest in watching ads on YouTube […]
IAB Research Finds ‘Political Influentials’ Much More Reliant on Digital Media than TV
According to a new research study from the Interactive Advertising Bureau (IAB), digital media has reached parity with TV as a primary information source about presidential candidates. Both digital and TV are used by 61 percent registered U.S. voters, according to “The Race for the White House 2016: Registered Voters and Media and Information During […]
Unruly Shares List of 10 Most-Shared Super Bowl Ads of All Time
As we saw a year ago, different metrics can produce different lists “the top 10 Super Bowl ads.” But one of the methodologies for evaluating video performance that has a lot of merit is the number of times content has been shared on Facebook, Twitter and in the blogosphere. This avoids the whole debate over […]
Android Is the Most Shared Brand for Social Video in 2015
Unruly announced the top 10 most shared brands of the year today at the Video Sharing Awards (#VSAs). And the most successful social video brand of 2015, according to new data at the event, was Android. The brand’s video campaigns have attracted more shares online this year than any other advertiser, thanks largely to its record-breaking spot […]
Yahoo Testing Full Screen Video Ads on Search Results Page
If you thought Yahoo pushed their advertising a bit too far with at least four ads at the top of their search results, then they have just taken ad obnoxiousness in the search results to a whole new level. Yahoo is testing a full-screen size image ad in their search results, which transitions to a […]