It seems YouTube is taking steps to ensure that those random fan-uploaded movie clips are directing viewers to the source of the original content in the form of a buy link. YouTube, courtesy their program to buy and rent movies directly on YouTube, are now adding links to download the movie the clip is […]
YouTube Displays Sitelinks for Similar Videos
There is an interesting addition to the Google search results that is currently showing up for very specific YouTube searches. ReelSEO spotted the test last week when doing a specific search with the title of a video. The search resulted in the YouTube result, but also the addition of sitelinks featuring other similar videos. I […]
YouTube Plans Launch of Ad-Free Subscription Service by End of Year
It appears that the rumored ad-free subscription for YouTube is closer to reality, with plans to launch the service before the end of the year. Rumors first surfaced last August that YouTube was working on an ad-free subscription option for YouTube users. Susan Wojcicki then confirmed the rumors last October st Re/code’s conference, but since […]
How YouTube Will Enforce the No Sponsor Overlays Rule
YouTube video creators of them quite concerned ever since YouTube made the change that would prevent video creators from brokering outside sponsorships that would include an overlay of the sponsors logo want their video, and less that sponsor purchases an ad package directly from Google. This obviously has many YouTube creators concerned. Many have been […]
Video Advertisers Can Target Children with Pre-Roll Ads in YouTube’s New Kids App
If you have been looking for a way to target children with online advertising, YouTube’s new kid friendly app is the perfect opportunity to target kids with pre-roll advertising opportunities, similar to pre-roll ads that play on YouTube itself. Targeting to children online has been difficult thing to do as many of the apps and […]
YouTube Bans Video Creators from Including Large Sponsorship Logos & Pre-rolls in Videos
YouTube has changed their policies to prevent video creators from monetizing from their own sponsors, rather than having those sponsors go through YouTube’s ad service where YouTube would receive a cut. It has become more and more popular for video creators to be sponsored by brands or other types of companies and in feature their […]
Top 10 Super Bowl Ads for 2015 Depend on Which Metrics You Use
Marketers know that the New England Patriots beat the Seattle Seahawks to win Super Bowl 2015 by a score of 28 to 24. But which Super Bowl ads won the Big Game? Well, it depends on which metrics that marketers use. On the Monday morning after the Super Bowl, Unruly, video ad tech company, released […]
How Marketers Can Influence the YouTube Autoplay Feature
As The SEM Post reported yesterday, YouTube has turned autoplay on to begin streaming a new video seconds after the previous one finishes. YouTube has been testing the autoplay feature since early December 2014, but it actually leverages the “Related Videos” section, which has been a significant source of views for many channels as far […]
YouTube Begins Autoplaying Next Videos Instead of Just Displaying Recommended Videos
The same day that Facebook announced they were serving 3 billion video views daily, YouTube has made a change that will significantly increase the video views on their own platform. Starting Wednesday, YouTube has turned autoplay on to begin streaming a new video seconds after the previous one finishes. Until now, subsequent videos would only […]
Google to Tell Brands When Their Video Ads Are Actually Seen
According to Neal Mohan, Google’s Vice President, Video & Display Advertising,” Today’s consumer spends more time in digital than any other media, often while fluidly moving across screens. In the past three years alone, multi-screen media consumption has jumped by 500 percent, with 90 percent of consumers moving between one device and another to complete […]