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Bing & Yahoo Add Sponsored Video Ads to Search Results Page

August 10, 2015 at 5:50 am PST By Jennifer Slegg

Bing & Yahoo Add Sponsored Video Ads to Search Results Page

Both Bing and Yahoo are now showing sponsored video ads directly within the search results. Here is how the ad looks initially, similar to the ads we recently spotted Bing testing that has a thumbnail image beside the text version of the ad at the top of the search results.  But instead of just a […]

Yahoo Now Testing Grey URLs in Search Results

August 10, 2015 at 4:10 am PST By Jennifer Slegg

Yahoo Now Testing Grey URLs in Search Results

Yahoo is testing yet another color scheme change.  This time, instead of the usual turquoise URLs they usually run in their search results, they are going for the monochrome look with grey URLs matching the snippet text and blue titles. Aaron Wall was the one to spot this test and he notes that the ads […]

Yahoo Testing Large Tumblr Banner in Search Results

August 6, 2015 at 4:44 am PST By Jennifer Slegg

Yahoo Testing Large Tumblr Banner in Search Results

Yahoo appears to be stepping up their game in giving Tumblr exposure, this time by adding a huge banner image into their search results. Here is an example for the query “Lord of the Rings” which shows a very large banner sized image across the Yahoo search results. Here is how it appears within the […]

Yahoo’s New Larger Product Listing Ads

August 5, 2015 at 4:39 am PST By Jennifer Slegg

Yahoo’s New Larger Product Listing Ads

Yahoo is trying out a brand new Product Listing Ad style and it is very nice.  Instead of showcasing the sellers, it is showcasing the product being sold instead. This is similar to how Google recently began testing a much larger Product Listing Ad of their own – one that was styled more as a […]

Is Yahoo Switching Back to Yahoo Local Reviews From Yelp?

August 5, 2015 at 4:35 am PST By Jennifer Slegg

Is Yahoo Switching Back to Yahoo Local Reviews From Yelp?

Is Yahoo switching back to their own Yahoo Local reviews, a year and a half after making the controversial switch from Yahoo reviews to Yelp’s reviews?  It is looking as though they are at least toying with the possibility, as Yahoo reviews have replaced Yelp for some businesse. Mike Blumenthal was the first to notice […]

Yahoo’s Brand New Search UI Looks Just Like Google’s UI

August 5, 2015 at 4:31 am PST By Jennifer Slegg

Yahoo’s Brand New Search UI Looks Just Like Google’s UI

Yahoo is testing yet another variation of Google-like search results. This change seems like it could be permanent, or if not, they are doing a large scale test at the moment, as many people are seeing the new Yahoo UI. When you consider Marissa Mayer, Yahoo’s current CEO, was behind many of the UI design […]

Yahoo Adds “Official Site” Tags to Search Ads

August 5, 2015 at 4:18 am PST By Jennifer Slegg

Yahoo Adds “Official Site” Tags to Search Ads

Yahoo is testing a new “Official Site” tag on their ads, to denote when a site is advertising is an official site, rather than a partner or reseller. Here it is in action: When you mouseover it, however, it changes to red instead. These only seem to trigger when you do a brand search for […]

Yahoo Testing Search Result Ads With Colored Background

August 4, 2015 at 4:30 am PST By Jennifer Slegg

Yahoo Testing Search Result Ads With Colored Background

This particular test by Yahoo with their search result ads is definitely a blast from the past.  They are testing search ads with a pale blue background. Those who have been around the industry for a while will remember when colored backgrounds – first blue then yellow, along with some random test colors along the […]

Yahoo Product Listing Ads With Added Filters in Search Results

August 3, 2015 at 4:01 am PST By Jennifer Slegg

Yahoo Product Listing Ads With Added Filters in Search Results

Yahoo is testing a pretty unique version of their Yahoo Shopping Ads in their search results.  While the ad unit features the usual thumbnails and products, it also allows you to click through options to “shop by brand” and “shop by price.” Here is another example with the option to “shop by category.” And this […]

Yahoo Testing Ratings Only Ads in Search Results

July 28, 2015 at 5:53 am PST By Jennifer Slegg

Yahoo Testing Ratings Only Ads in Search Results

Yahoo is testing an interesting way to display ads in their search results, with ads that are nothing more than the rating with the website name and a “Top Rated Sponsors” header in the sidebar. They only show up on the right hand sidebar of the search results and they appear above the “see more […]

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